Client / Airgo Networks

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BROCHURE ILLUSTRATES BENEFITS OF WIRELESS INNOVATION

Problem /
As a new developer of leading-edge wireless LAN technology, Airgo Networks aims to vastly improve the speed and ease with which people gain access to information, communication and entertainment. However, because its products are based on complex networking innovations, Airgo’s story isn’t easy to tell. When Airgo launched volume shipments of its advanced chipsets in early 2004, it required a printed sales brochure, but wasn’t sure how to approach it.

Solution /
Airgo needed to demonstrate how its products drive wireless networks in businesses, as well as at home and in “hot spot” applications. But its only brand asset was a logo. So, using the logo as inspiration, we developed a comprehensive brochure to address the interests of all three markets. A minimal three-fold piece with limited appeal evolved into a 10-page solution showcase that incorporates a technology overview, real-world application scenarios, conceptual diagrams and illustrations, and a back pocket for customized inserts.

Results /
Now Airgo’s sales force has a tool that can open doors with virtually any prospective customer or business partner. Its all-in-one design is visually compelling and maps to the company’s target markets. And it’s flexible enough to expand and personalize for specific information needs. This optimizes the brochure’s shelf life, and paves the way to a more efficient, effective sales cycle.