Client / Connect Direct

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DIRECT MARKETING COMPANY’S NEW WEBSITE
DRIVES DEMAND

Problem /
Because Direct Connect specializes in direct marketing for the high-tech industry, its own outbound communications must always lead by example. When we designed the company’s first website in 1999, it helped prospects gain confidence in the firm’s abilities. But by late 2003, the site had begun to show its age, and this reflected negatively on Direct Connect’s image.

Solution /
We revitalized the company’s web presence in multiple ways to align with the expectations of target prospects:

	A cleaner, more professional look-and-feel appeals to corporate decision-makers
	Graphics feature photo images of the staff to convey a sense of warmth and accessibility
	The page design is fluid, so it automatically “fits” any visitor’s browser window
	Content is reorganized to accommodate a rapidly expanding assortment of advice and reference tools
	A more elegant, sophisticated navigational framework helps visitors quickly locate desired information

Results /
According to Direct Connect’s president, Howard Sewell, the redesign investment paid-off within only months of the launch. “It has made a huge impact on our success,” he noted. “The quantity and quality of leads seems to have increased dramatically, and we’re attracting more out-of-area clients than ever.”

connectdirect.com