Client / Hewlett-Packard

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CONFERENCE SITE NURTURES HP’S INVENTIVE SPIRIT

Problem /
As an innovation pioneer, HP continually strives to foster knowledge sharing within its technical ranks. In 2003, the company’s Chief Technology Officer furthered this agenda by establishing TechCon – the first conference devoted to showcasing technology advancements from across the organization. With a limited timeframe to prepare, we were asked us to create an Intranet site that could promote the event and organize program content.

Solution /
Within only a month, we developed a full-featured Intranet site to publicize the conference, manage the schedule, and process engineering papers submitted for review. Specifically, we “wrapped” the site in a look-and-feel that conveyed a distinctive character, yet adhered to HP’s core branding guidelines. In addition, we customized special content management software to accommodate submission and review of conference papers.

Results /
Despite intense time pressure and a fluid “inaugural” planning environment, the Intranet site contributed to the conference’s tremendous success. 1700 papers were submitted for review – more than three times the volume HP had anticipated. In response, the company has committed to TechCon as an annual event.