Client / KidzMouse

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BRAND IDENTITY CAPTURES IMAGINATION
OF CHILDREN’S MARKET

Problem /
In the late 1990s, KidzMouse was founded upon a fresh, fun concept – computer input devices for child-sized hands, and disguised as fanciful characters to achieve instant appeal. The colorful ladybug, bee and dinosaur product designs were destined to be a hit, but not without equally imaginative branding. That’s when the company’s CEO asked us to help.

Solution /
We created a comprehensive brand package that captured the KidzMouse persona: logo design, product art, packaging, advertising and the original website – including an online store. All elements worked together to introduce KidzMouse as an easy, lighthearted way for young people to explore the world of computing.

Results /
KidzMouse was an immediate success. Since its launch, the company has gained national recognition. The KidzMouse product line has expanded to include some of the world’s most popular animated characters from Disney, Nickelodeon and Sesame Street. And although the company has rapidly grown and evolved, the original KidzMouse brand identity endures.