Client / Marineland

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AQUATIC PRODUCT SUPPLIER MAKES WAVES WITH
REFRESHED WEBSITE

Problem /
Although it’s the world’s largest manufacturer of aquatic filtration systems, Marineland’s website didn’t fully reflect the company’s world-class stature. The brand had existed for more than three decades and was recognized for its quality in serving commercial and consumer interests. However, the company’s web content lacked product information, the structure lacked a logical flow, the visual design lacked imagination, and the corporate identity was inconsistent throughout the site. Competitors were making inroads. Marineland asked us to help.

Solution /
After extensive analysis of the company and its offering, we reorganized and expanded the site structure to balance consumer and commercial interests under the Marineland parent brand. Then we developed a light, clean, easy-to-use “front-end” interface to showcase the new content – all of which was served by a “back-end” content management system we customized for the client’s needs. Site features included a store locator, advanced search functionality, detailed product information and fun interactive applications to engage visitors. We also documented guidelines to ensure proper use of the corporate identity and other brand elements in the future.

Results /
Soon after the updated site was launched, emails flooded into Marineland from excited customers and from resellers seeking a listing in the store locator. In fact, the site generated so much interest that, as a next-phase project, we’ve integrated online shopping capabilities into the design.

marineland.com